A digital marketing strategy is basically a blueprint plan that lays out how you plan to reach your marketing objectives through various online channels such as social media and search. Most strategy plans however will only outline which online marketing tactics and online media channels you are going to use, and how much money you are going to spend on them. This may sound obvious, but this is where so many businesses fail. They tend to either go months or years with the wrong strategy, spending a small amount on their tactics, and a large amount on expensive pay-per-click advertising.

But even when you use the best digital marketing strategies, the chances are you still won’t be able to convert your prospects into customers. If you can’t convert even half of your prospects into paying customers, then you have wasted your time. Here are two digital marketing strategies you should use today:

First, start linking up your Twitter account to your Facebook account. It’s not widely known, but Facebook and Twitter are two of the most powerful social media marketing tools available, and they work very well together. By setting up an account for your brand on both platforms, you’re going to get a lot more exposure, be it from your own posts or those of your fans. The easiest way to do this is through a Facebook integration plug-in called “Connect.” This Facebook plug-in allows you to link up your Twitter and Facebook accounts with one another, so that whenever you post something on Twitter, it’ll show up on your Facebook timeline as well.

Another strategy you should be using today is using content marketing as a digital marketing strategy. Content marketing describes the act of using articles and blog posts to sell your products. One of the key advantages of content marketing is that it’s incredibly inexpensive when compared to pay-per-click advertising. If you want to use content marketing as a digital marketing strategy, try creating short articles about the products you’re selling, and distribute them throughout the internet like mad.

Another great digital marketing strategy you should be using today is voice search optimization. Voice search optimization is the process of optimizing your website’s search functions, such as voice search, so that your target audience can find you. For instance, if your target audience is people who use the voice function on their smartphones, you want your voice search optimization to make it easier for people to activate that function. To make your voice search optimization more effective, you should target your keyword phrases to the most commonly used smartphone functions and create SEO-friendly titles and meta descriptions.

Finally, take your digital marketing strategies one final step: link all of your customer’s accounts to your Google+ account. This will allow you to collect data on how they’re all doing with all of the different social channels they have set up. This data will allow you to see which of your digital marketing strategies are having the most success, so you can keep moving in a more effective direction with your customer’s experience. With this information in hand, you’ll be able to focus on making your website and your products more accessible to your target audience.

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