1. Grow your revenue simplest reason is the most obvious: the bigger your market size, the possible revenue from product or the service. Simply by crossing borders, with the exclusion of businesses that must deal any company can enlarge their market size. Some might say my product is too high tech\/complicated\/localized\/cultural\/unique to sell to another country. With the sales and marketing strategy, most products sold on your market have some appeal in other countries. Do not buy into this excuse and overlook possible revenue.2. Diversify Your Customer Base With investments, intelligent diversification is the name of the game. It is no different with your market.

Dr Prem Jagyasi, a renowned entrepreneur, author and medical tourism expert, says, “International sales won’t get the required boost unless you have a well-thought and meticulously designed set of sales strategies in place. What you simply need to do is understand your target market, and by utilizing best business practices, implement your business plans.”

Extend your market to include markets influenced by your market risks. The current financial crisis in the United States highlights this case. The United Arab Emirates is among the markets in this crisis. You’d be seeing some sales growth when your revenue from markets was way down, if you were selling your merchandise there. A worldwide sales strategy allows your company to enter. For case, consider the US market for website hosting versus the Vietnamese market. The United States market is saturated by dirt inexpensive hosting companies, offering lower and affordable prices to lure away clients in a stagnant marketplace.

As its population grows, vietnam, and on the other hand, is expanding. Where would you focus your sales efforts, if you was a company in a nation with a marketplace? The advantages of competing in these Growing markets are worth the attempts to establish and maintain a global sales strategy.4. Less Competition International markets frequently have fewer competitors than national markets, particularly if your product is unique. Less competition means a simpler revenue process, less pricing pressure, and much more flexible merchandise requirements. Any time you can move this competitive landscape in the favor, that’s a good thing.5.

Market Testing Grounds Have you ever wished to try something new with your merchandise offering, but resisted due to the impact it could have on your sales? Fear no more. Developing a global sales strategy provides you the fringe advantage of easily available test markets which are separate from the domestic sales. Since any international marketplace is separated by at least a border, changes you make will not directly affect your other niches. In case the shift functions, you can roll it out into more markets with justified confidence. In case the change doesn’t work, just a little bit of your sales will feel the impact, and you have accumulated valuable knowledge that would have cost you a fortune had you run this exact same test on your domestic marketplace.